Thursday, November 19, 2015

Stephen Souky - Important Things Your Business Plan Should Have

Creating an effective business plan is paramount to the success of your plan. Without a plan, you will have trouble executing your plan and seeing it come to fruition. If you cannot see where you are going, there is no way you will get there. Stephen Souky is an experienced accountant with twenty years’ experience in the field. Here are some important things your business plan should have.


The first thing you will need to do is create a content list for your business plan with details of the name of the company, address, phone number, including all contact information. You will also need to have a roadmap for the whole document together with the appendix of supporting documents.

Executive Summary

Your business plan should have an executive summary listing your propositions, and how the company can make money by executing your plan. The executive plan should be to the point.

Market Opportunity

You will need to explain your target market and what opportunities and threats exist. You will need to explain how you plan to deal with these issues.

Industry Analysis

Get real industry analysis to see what competition you could be up against. Who your competitors are and how much market share they control.

Operational Plan

You will need to be specific on the operational structure of your plan, how you intend to go about it with production, licensing, advertising, marketing, sales, cost structure, etc.

Financial Projection

Your plan will need to include the total investment cost and the expected return over the next couple of years.

Stephen Souky has over 20+ years experience in accounting and strategic planning.